AB Testing used to be complex experiments only companies like Amazon or Google used to run. The tools available now are simple and enable this strategy even for one-man apps.
But, what makes a meaningful experiment that can make your app better? how can failed experiments still bring value?
We want to talk about the science on AB tests in a way that everybody understands and enjoys. We have some case studies from Spotify to analyze and share and we have a clear call to action for the audience : these are the basics, start AB-testing!
Hector Zarate is Spotify’s own iOS Cowboy and chocolate authority.
On his spare time he occasionally develops his own apps, writes on iOSCowboy.com and tries to find the best chocolate bar in he world. The results of this quest are so far encouraging.